How to create a mind palace and populate with Data

Ever wonder how engineers can step into a company, join a development team, and start building software right away? It’s because the way a business logically builds its database, is the exact same way their brains logically think. Whether you’re aware of it or not, your mind is constantly building a database and storing your […]

Don’t Leave Your Data Out in the Cold: Sheltering Your Insights

Transformation 101 Don’t Leave Your Data Out in the Cold: Sheltering Your Insights Try to envision the amount of data your company collects, interfaces with, and uses on a daily basis. We’ll give you a moment… An exercise like that is daunting to say the least, and capable of inducing a panic attack at its […]

Case Study: Five Star Franchising

Case Study Five Star Franchising Rapid Growth With Analytics Odyssey’s Data Platform Introduction Five Star Franchising is a leading home services franchise company based in Utah with over 400 franchise partners across the United States and Canada. Beginning as Five Star Painting, the franchising firm has since evolved to encompass five brands: Five Star Bath Solutions, […]


FOR IMMEDIATE RELEASE   ANALYTICS ODYSSEY PARTNERS WITH FIVE STAR FRANCHISING Franchisors empowered with comprehensive and attainable data analytics to make better decisions faster through Analytics Odyssey’s modern data stack.  PROVO,  FEB 17, 2022 — Analytics Odyssey, data analytics solutions provider, announced its partnership with Five Star Franchising, a leading home-service franchising firm in Utah. […]

Zoom Out and Drill Down: The Benefits of Core Performance

Analytics 101 Zoom Out and Drill Down: The Benefits of Core Performance It’s your first day at the new job, your Analytics degree still fresh off the press, and you’re ready to start moving the needle for your company. As an analyst, your job is to inform. In 2023, high-level business decisions can’t be made […]


FOR IMMEDIATE RELEASE ANALYTICS ODYSSEY LAUNCHES NEW DATA STACK PRODUCT TO PROVIDE FRANCHISORS AN EFFICIENT AND EFFECTIVE SYSTEM FOR STORING, MANAGING, AND ANALYZING DATA  Analytics Odyssey’s modern data stack provides strategic end-to-end data management to give business leaders a confident, data-driven organization.  PROVO,  Jan 26, 2022 — Analytics Odyssey founder develops and launches new data […]

Data Literacy in SAAS

Episode 100: Data Literacy Qlik Global Head of Data Literacy, helping individuals and organizations realize their data and analytical potential by bringing to light and enhancing skills in data literacy. When not found within data and analytics, he can be found with his family or trail running the mountains of Utah.

The three disciplines of data utilization in SAAS

It takes discipline to build your data products Author: Derek Doel (Founder and Podcast Host) Hello, my name is Derek Doel and I’ve been in the Data Science discipline for the last decade. In that time I’ve seen small businesses and enterprises alike change their perspective on the value that data has for their company. […]

Baby Steps to Complete Analytical Maturity

Establishing the base foundation: 3 steps to building descriptive analytics The data for your business does not exist until your business designs a product (or integrates with one) that generates it. Once everything is in place and the lights turn on, it’s your customer’s usage that creates the data you want to mine. But what […]