Introduction

Five Star Franchising is a leading home services franchise company based in Utah with over 400 franchise partners across the United States and Canada. Beginning as Five Star Painting, the franchising firm has since evolved to encompass five brands: Five Star Bath Solutions, Gotcha Covered, ProNexis, Bio-One, 1-800-Packouts, 1-800-Textiles, Mosquito Shield under the holding company Five Star Franchising.

After creating a proven system, Five Star Franchising brings franchise partners the tools and support needed to maximize entrepreneurial potential in growing a home based business.

As the company grew, they faced a significant challenge in understanding the performance of their five brands and each brand location. Feeling frustrated at the fractured data spread across multiple CRMs, the executive team knew the organization needed centralized and specialized reports to transform its data and empower its franchisees to be successful. That’s when they turned to Analytics Odyssey.

Through their partnerships, Analytics Odyssey provided valuable insights into the franchise performance, and made it possible to access year over year reporting for all 400 locations in less than 30 days. Additionally, each location owner was able to measure their performance across the brand. These data insights proved to be valuable to the accuracy and growth of the Five Star Franchising business.

The Challenge of Tracking Performance

Five Star Franchising executives recognized an untapped potential for optimizing business decisions through better understanding and tracking of performance for each brand and location.

The company lacked resources to effectively implement a large data warehouse with various pipelines customized to each franchise location. They needed a team who could help collect and sort all that mystified data. Recognizing the potential in Analytics Odyssey’s data platform and consulting services, the executive team at Five Star Franchising was confident this solution could solve their problem.

They were excited to work with experts who could advise on their data roadmap going forward, and who could grant access to preferred tools so they could continue maintaining the technology along the way.

Why Five Star Franchising Chose Analytics Odyssey

The Five Star Franchising team was looking for someone who would not only develop what they needed, but who could teach them to be self-sufficient down the road. They wanted to be able to maintain and update reports on their own, without relying on outside help. Analytics Odyssey fit the bill as it showcased both of these key factors in its business model.

When Analytics Odyssey provided the expertise and technology that Five Star Franchising needed, all within a budget that made sense, they knew this solution beat out other data analytics solutions they had investigated.

“We are extremely happy with the way they’ve organized and transformed our data, and thrilled to have a partner with their expertise to work with and advise our existing data personnel,” said CTO of Five Star Franchising, Shane Mackay.

How Analytics Odyssey Responded

After engaging with Analytics Odyssey, the team immediately addressed the challenge of understanding and tracking performance of the franchise firm’s brands and brand locations.

The first step was to understand their data roadmap and identify the key metrics that would give the executive leadership team the insights they needed. Analytics Odyssey collaborated with Five Star Franchising to develop a strategy for obtaining revenue reports from flat file sources in order to generate high-level reports quickly. They also created a framework for filling in all the missing data pieces for these reports once the CRM integrations were completed.

The team of data experts worked closely with Five Star Franchising to develop reports that would meet their needs, while involving them in the process. This fostered learning and understanding so that the executive team could become self-sufficient in the future.

In the early days, Five Star Franchising was pleased with the data insights that Analytics Odyssey’s organized datastack unveiled, the mentoring they received, and the progress being made for their own brands.

By prioritizing the needs of the client and fulfilling their commitments, Analytics Odyssey established a strong relationship with Five Star Franchising and earned their trust, elevating their confidence in the product’s ability to achieve their data analytics goals.

The Results

By implementing Analytics Odyssey’s comprehensive data stack, Five Star Franchising saw several key successes including the ability to identify top performers and track trends in same-store sales. This provided invaluable insights into the performance of the brands and allowed brand presidents to make data-driven decisions to drive growth and improve the bottom line. Each brand president is now able to measure each locations performance across the brand.

Another key success was the ability to access year-over-year reporting for all 400 locations in less than 30 days. This gave the leadership team a much-needed overview of their performance, and it allowed them to identify areas for improvement, or where data was previously inaccurate.

“Our data was all fractured and in different CRMs, and we really needed specialized reports that worked with each of our brands. Analytics Odyssey provided the expertise and team we needed all within a budget that made sense. We are extremely happy with the way they’ve organized and transformed our data.”
-CTO of Five Star Franchising, Shane Mackay.

Five Star Franchising faced a significant challenge in understanding the performance of their brands and brand locations. However, by working with Analytics Odyssey, they were able to overcome this challenge and achieve significant growth in revenue. They also gained valuable insights into their performance, and were able to access year over year reporting for all 400 locations in less than 30 days. Additionally, each location owner was able to measure their performance across the brand.

With the help of Analytics Odysseys comprehensive data stack and consuslting services, Five Star Franchising was able to become self-sufficient in data analytics, and continue to thrive in their business.

If your franchise is looking to track your data more efficiently to make better-informed decisions, we’d love to help. To scale your franchise more quickly and effectively, contact our team at info@analyticsodyssey.com or schedule a demo here.

About Five Star Franchising

Five Star Franchising, a leading home services franchise company with 400 franchise partners across the US and Canada, faced challenges in understanding the performance of their brands and each brand location due to fractured data spread across multiple CRMs. Analytics Odyssey, through its data platform and consulting services, provided valuable insights into the franchise performance, and made it possible to access year-over-year reporting for all 400 locations in less than 30 days. By implementing Analytics Odyssey’s comprehensive data stack, Five Star Franchising achieved significant milestones in data management and became self-sufficient in data analytics.